Logitech

Global Product Launch: Casa Pop-Up Desk

Creative Producer / Program Manager

Context

Logitech was preparing for the global launch of the Casa Pop-Up Desk, requiring synchronized packaging, digital assets, and retail materials across multiple markets. The rollout involved close coordination between creative production, product managers, brand teams, and external production vendors.

The Opportunity

The launch required managing a high volume of localized assets under strict timelines while ensuring consistency and regional compliance across global markets.

My Role

Built and maintained launch timelines across all markets and workstreams

  • Tracked 600+ packaging and digital marketing assets across global markets

  • Coordinated stakeholders across product, brand, design, and production teams

  • Managed vendor communication and deliverable schedules

  • Oversaw QA workflows and revision cycles to meet regional compliance requirements

  • Developed onboarding documentation, SOPs, and quality assurance standards to improve team efficiency

Execution

To streamline production, I implemented centralized asset tracking, structured QA checkpoints, and clear stakeholder ownership across teams. Regular status reporting helped identify risks early and keep production on schedule.

Results

✓Delivered 600+ global assets on schedule
✓Reduced production errors and revision cycles
✓Improved asset delivery speed by ~10%
✓Maintained compliance across multiple regional markets
✓Supported a successful global product launch

Williams-Sonoma, Inc. · West Elm

Web Producer

E-Commerce Digital Production

Context

West Elm operates as a high-velocity e-commerce retailer within Williams-Sonoma, Inc., running continuous seasonal launches across a large and complex digital product catalog. The production team was responsible for keeping thousands of SKUs accurate, on-brand, and live across the web storefront on tight quarterly timelines.

The Opportunity

Managing digital production at the scale of 2,000+ SKUs per seasonal launch required precise coordination across content, QA, and cross-functional teams — while maintaining accuracy and meeting hard seasonal deadlines tied to the retail calendar.

My Role

Managed high-volume e-commerce web production across 2,000+ SKUs per seasonal launch, including product photography, email marketing assets, social media graphics, and print/catalog materials

  • Owned DAM administration and asset uploads into Adobe CQ5 (AEM), ensuring all digital assets were accurately organized, tagged, and accessible across the production team

  • Executed end-to-end CMS workflows, QA, and content updates while coordinating cross-functional teams and external vendors

  • Recruited, trained, and managed seasonal production staff to support peak operational demand

  • Delivered four major seasonal launch cycles annually within a small, fast-moving production team

Execution

Working within a lean team of 3, I managed asset production and CMS workflows across multiple concurrent seasonal launches. DAM administration ensured assets were consistently organized and accessible, reducing time spent searching for files and minimizing production errors across the team

✓ 4 seasonal launch cycles delivered annually

✓ DAM owned and administered across the production team

✓ Seasonal staff recruited and trained to scale capacity

✓ 2,000+SKUs managed per seasonal launch

AOL · Patch.com

Marketing Digital Production

Digital Marketing Asset Designer

Context

Patch.com, an AOL property, was a large-scale local news and community platform operating across hundreds of U.S. markets. The digital marketing team produced a continuous stream of assets tied to advertising and revenue campaigns across the platform's national footprint.

The Opportunity

Producing digital marketing assets at the scale and speed a national media platform requires meant managing high output with consistent quality — across a large, fast-moving organization.

My Role

Produced high-volume display ads, email banners, and social graphics tied to advertising revenue campaigns across the AOL/Patch platform

  • Maintained brand and quality standards across all digital deliverables

  • Coordinated with marketing and sales teams to align creative production with campaign timelines

Results

✓ High-volume output supporting national advertising campaigns

✓ Consistent delivery tied to revenue campaign timelines

Madison Square Garden

Sales & Sponsorship Creative Production

Production Graphic Designer

Context

Madison Square Garden is one of the world's most iconic live entertainment and sports venues, hosting a year-round calendar of events. The sales and sponsorship teams rely heavily on polished, high-impact presentation materials to close premium partnerships, suite sales, and advertising deals.

The Opportunity

Sales presentations needed to be visually compelling, brand-consistent, and turned around quickly to support an active and fast-moving sales pipeline — across sponsorships, premium suites, and advertising partnerships.

My Role

Designed logos, graphics, and visual assets for sales presentations across sponsorship, suite, and advertising partnerships

  • Produced materials that directly supported the sales team's pitches and client-facing proposals

  • Maintained brand consistency across all deliverables within MSG's visual identity standards

Results

✓Supported active sales pipeline across sponsorship & advertising

✓High-quality, on-brand materials delivered to tight sales timelines